Analysing a Music Video

(Analysis based on Andrew Goodwin's questions)





1. Music video's demonstrate genre characteristcs (eg: stage performance in metal video, dance routine for boy/girl band)

Answer:

First off, we would like to start by depicting that this song would go under the Modern Reggae genre.
Genre characteristics can be found in this song as scenes, for example, the whole thing is set on a Beach, on a sunny day. which most carribean reggae songs would contain. Also, the singer, seated, playing an acoustic guitar, which may not be found in classic reggae, but would count as being a part of the Modern reggae era.

2. There is a relationship between Lyrics and Visuals.

Indeed. for example, the song is about becoming a 'Billionaire', and the visuals depict throughout the song, the singers Giving pricey items away, like Cars...

3. There is a relationship between the Music and Visuals.

Evidence can be found here between the length of the song, and the time of day. (The song starts at Sunrise, and ends at Sunset). Also, as the song evolved, so did the visuals. at the start it was just one man on his guitar, then as the beat picked up, the scene was changed to being in a car, and towards the end, the whole scene was a beach party as the song came to a climax.

4.The demands of the record label will include the need for lots of close-ups of the artist.

Many close-ups were shown, mainly of both artists lip-syncing. these clips were only short, but there were many.

5. there is frequently reference to notion of Looking. especially the voyeristic treatment of the female body.

Notion of looking is shown, but not as voyeuristic treatment. towards the end, its easy to notice that on the top section, almost every single extra was female.

6. there is often interetextual reference.

This can be found in the lyrics where they mention Madonna + many babies in the same sentance. as a punn.